Sr. Program Manager - Traffic, Modify by Amazon Merch on Demand
DESCRIPTION
Modify by Amazon Merch on Demand is a recently launched service that allows customers to easily upload a design (e.g., a family photo, team logo, etc.) and print 1 or 100 t-shirts, hoodies, or other apparel products at sharp prices with Prime shipping speeds. The Traffic Program Manager will own developing Modify's 3-year traffic vision, presenting to senior leadership, and then building out the program. Ultimately, driving Modify's traffic strategies on and off Amazon.com to raise customer awareness of the program.
This role will be focused on coordinating Merch on Demand's efforts to raise awareness of the new program. The program manager will own Modify's overall traffic strategy, focused on ways of leveraging existing Amazon resources to raise awareness of the program.
Modify landing page: https://www.amazon.com/stores/page/F44A6054-6006-4615-B618-240A8343CE8C
Key job responsibilities
• Develop and own the overall traffic plan for Modify
• Develop, execute, and refine the digital marketing strategy to drive awareness, consideration, and acquisition of new customers.
• Partner with product and tech to drive customer-centric product improvements and influence new feature introduction
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
BASIC QUALIFICATIONS
- 5+ years of program or project management experience
- Experience using data and metrics to determine and drive improvements
- Experience owning program strategy, end to end delivery, and communicating results to senior leadership
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
- 2+ years of driving process improvements experience
- Master's degree, or MBA in business, operations, human resources, adult education, organizational development, instructional design or related field
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $104,100/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.