Enterprise Marketing Program Mngr, Global Enterprise Marketing
DESCRIPTION
As an Enterprise Marketing Program Manager, you will play a crucial role in shaping and managing our marketing operations and processes to ensure we maintain an effective rhythm of the business. This will include establishing aligned marketing goals, ensuring accurate result measurement, organizing regular business review meetings, and analyzing reports/dashboards to surface insight on how best to optimize marketing campaigns and lead generation activities. In this role, you will work closely across global and field marketing teams to continuously improve processes, drive execution excellence, optimize marketing results, and support strategic planning and business rhythms. You will serve as a strategic partner to cross-functional teams, including field marketing, sales, lead management, and global marketing operations to surface marketing insight and ensure these insights are effectively implemented into outbound marketing campaigns. We need a strategic data-driven professional who can influence programs, and drive alignment to ensure teams make informed strategic decisions. You will play a pivotal role in enhancing the performance of Global Enterprise Marketing teams by managing our strategy and planning cadence, reporting and business rhythms, standard operating procedures, alignment and integration with sales, and overall program and processes to increase team productivity, return on investment, and execution quality
Key job responsibilities
• Responsible for designing, building, executing, analyzing, tracking, and continuously improving marketing review processes and driving operational excellence within the Enterprise marketing team.
• Identify and implement comprehensive Marketing goals and key performance indicators (KPIs) to measure success and drive continuous improvement
• Use external customer and market research, internal data, and models to create, compare, and predict trends, identify issues, and forecast gaps in strategy and future goal attainment
• Facilitate regular cadence of meetings to monitor project progress, ensure adherence to timelines, and drive goal achievement
• Proactively identify and escalate issues to leadership, providing regular progress updates and actionable recommendations
• Align with Marketing reporting and analysis teams, writing business requirements documentation to ensure effective measurement of multi-channel marketing campaigns across various tools, teams, lead generation processes. Provide ad hoc reporting and data analysis in response to management requests
• Lead annual planning as well as monthly and quarterly business review cycles, ensuring good communication and organization across the team, as well as taking the lead to write the business reviews and annual plans.
• Collaborate with digital marketing, marketing automation, and sales productivity teams to ensure data quality and cleanliness within various tools such as SFDC, Marketo, Uberflip, Salesforce.com ensuring accurate and up-to-date information.
• Create and maintain documentation for processes, workflows, system configurations, and processes, while driving continuous improvement within the dynamic AWS ecosystem
• Drive team-wide adoption of best practices, fostering a culture of continuous learning and process improvement
• Build a tracking and reporting structure for managing the team’s annual budget and periodically report out on operational spend against forecast to ensure there are no overages or underspending
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
ABOUT AWS:
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
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Inclusive Team Culture
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BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.