Ad Strategy Manager - CPG, Amazon Ads
DESCRIPTION
External job description
Amazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach customers on Amazon.in, across our other owned and operated sites, on other high-quality sites across the web, and on millions of mobile and tablet devices. We put the customer at the heart of everything we do and work backwards, including in advertising.
If you’re obsessed with being a part of digital advertising that informs instead of interrupts; that helps customers (advertisers) deliver great products and brands, not just impressions; and that empowers customers to be decisive, rather than distract them – then we want you to come join us and make advertising even better.
About role:
We are looking for an experienced Ad Strategy Manager to join our team. The successful candidate will be responsible for managing and developing the sales training, processes and systems that will help our sales and account management teams to exceed their revenue goals. The Ad Strategy Manager will analyze sales data and provide recommendations to optimize sales operations, implement new sales strategies, and develop new processes and procedures. This person will work closely with the sales team, account management teams, product teams and central GTM teams on various cross functional projects. This position requires an individual with strong problem-solving skills and an ability to think strategically
Key job responsibilities
• Work across teams and influence priorities, decisions and get buy-in from stakeholders on initiatives and decisions
• Own and develop a program with cross-functional projects and difficult goals which impact an entire country
• Provide analysis and insights to senior leadership in order to influence and support tactical and strategic business decisions in an increasing diversity of areas
• Design metrics and business review documents guiding the operations team through execution
• Draft and present key documents to leadership, taking an idea from inception to implementation
• Challenging existing process and work streams with data-driven insights that offer alternatives that are cost neutral, or favorable, but drive much more scalable execution.
• Sharing the right inputs for building insights-oriented visualization tools in Quicksight or Tableau to enhance existing ways of working within the team across business development managers and account managers
BASIC QUALIFICATIONS
• 3+ years of program/project management experience with experience in business analytics
• Bachelor's degree
• Knowledge of Excel (Pivot Tables, VLookUps) at an advanced level and SQL
• Experience writing complex SQL queries
• Experience with data visualization using Tableau, Quicksight, or similar tools
• Experience in working cross functionally with tech and non-tech teams experience
• Experience in defining and implementing process improvement initiatives using data and metrics experience
• Experience defining program requirements and using data and metrics to determine improvement
• Analytical, data-driven approach to problem solving and a track record of driving results through continuous improvement
• Excellent written and verbal communication skills, strong attention to detail, and good follow-through
• Strong project/program management skills to drive process improvements and develop consistency in the services offered
PREFERRED QUALIFICATIONS
• Excellent organizational and interpersonal skills
• Experience with retail environment or knowledge of digital media systems
• Ability to contribute to process improvement, inventing and simplifying within existing processes
• Has the vision and stamina to see long term changes through and drive change management in the ecosystem
• Experience of working in large interconnected/interdependent teams