Senior Global Brand Research Manager, Prime Video Global Brand & Digital Intelligence
説明
Prime Video is shaping the future of entertainment. Our mission is to build the most loved and talked about premium entertainment video service. Not only are we a one-stop hub for award-winning original programming such as Jack Ryan and The Boys, we also offer customers the ability to subscribe to Channels like Max and Paramount+, rent or buy the latest titles, and stream live sports like Thursday Night Football, all in one app. Additionally, our multi-dimensional experience allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future. And we're just getting started.
The Prime Video (PV) Global Brand & Digital Intelligence team is hiring a Senior Global Brand Research Manager that will be responsible for generating insights to help the business better understand and deliver value to our customers. This role will work across a dynamic team of insights professionals focused on understanding and building customers’ relationship with the Prime Video brand and service.
The ideal candidate is a strategic-minded insights professional with a proven track record of delivering highly impactful, data-driven business recommendations in a fast-paced environment. They are deeply passionate about the voice of the customer and obsessed with understanding the “why” behind customer perceptions of streaming services. This role requires a robust understanding of planning and conducting qualitative and quantitative research, and the ability to translate research output into actionable insights for various stakeholders across the business.
Key job responsibilities
- Manage all phases of qualitative and quantitative research projects from problem definition to reporting of findings
- Manage the reporting of key performance indicators that provide visibility into the health of the PV brand and service globally
- Research agency management, including the ability to create strong research briefs for external research partners so that research produces desired insight outcomes
- Author executive level reports and make recommendations to stakeholders and leadership
- Build relationships with a broad set of cross-functional business partners (including international teams) to understand their challenges and priorities, and drive action through insight delivery
- Have a deep understanding of the streaming landscape and customers, with an obsessive understanding of new developments and opportunities
About the team
The PV Global Brand & Digital Intelligence team drives global PV brand strategy decision-making by deeply understanding how audiences perceive the Prime Video service and which levers are most influential in driving brand love.
Our work is global in scope, incorporating multiple countries with the goal of understanding universal customer truths, while also specifying local nuance per country by partnering with in-country insights leads. As part of the broader Brand & Social Strategy organization, we work with teams responsible for planning and executing strategies to drive the future of the PV brand.
We are open to hiring candidates to work out of one of the following locations:
Culver City, CA, USA
基本条件
- 6+ years of professional non-internship marketing experience
- Experience managing multiple projects simultaneously
- Experience communicating with and presenting data to senior leadership
- Experience analyzing quantitative data and coalescing multiple data sources to craft holistic research narratives
- Experience with tracking studies and reporting
- Experience with Excel and/or Tableau (data manipulation, macros, charts, and pivot tables)
歓迎条件
- Prior experience working in insights within the entertainment industry
- Prior experience working in an ambiguous and constantly changing environment
- Experience utilizing secondary research tools such as YouGov, GfK MRI, and US Census Data
- Experience with executing advanced analyses such as correlation analysis, drivers analysis, multivariate regression via Excel, SPSS or a programming language such as R
- Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.