Head of Marketing (Brand, Insights, Performance), Amazon Pay
DESCRIÇÃO
As the Head of Marketing, you will be at the forefront of driving our brand's growth and market presence. You will lead the development and execution of marketing strategies that enhance brand health, gather and leverage consumer insights, and oversee advertising and merchandising initiatives. You will lead the audience segmentation, targeting and positioning for our products. Your role will be pivotal in positioning our brand as a prominent player in the payments industry, ensuring that our marketing efforts align with our business objectives and resonate with our segmented target audiences.
Key job responsibilities
Key Responsibilities:
Brand Health Management: a) Develop and implement strategies to enhance and maintain the overall health and perception of the brand. b) Monitor brand performance through various metrics and adjust strategies accordingly. c) Ensure brand consistency across all touchpoints and marketing channels.
Consumer Insights: a) make a insights roadmap to gather deep consumer insights and trends across product categories and customer segments b) Analyze data to understand customer behavior, preferences, and pain points.
c) Translate insights into actionable marketing strategies and campaigns.
Advertising: a) Create and oversee the execution of innovative advertising campaigns across multiple channels (digital, print, social media, etc.). b) Manage relationships with central Amazon marketing teams, agencies and partners. c) Monitor and optimize advertising performance to maximize ROI.
Traffic and Merchandising: a) Increasing traffic and users to the Amazon Pay app/Stores b) Develop onsite merchandising strategies to drive customer engagement. b) Ensure merchandising efforts are aligned with overall marketing and brand strategies.
Work closely with cross-functional teams including Products and Categories to ensure marketing strategies align with overall business objectives.
Collaborate with external partners and stakeholders to amplify marketing efforts.
About the team
The role has 3 marketing functions reporting into it Brand and advertising, Insights, Online and offline performance marketing and Events. The team strength will be 3-4 directs and their teams. Leadership and Team Management will be a very important part of the role. The role will need to a) Build, lead, and mentor a high-performing marketing team. b) Foster a collaborative and innovative team culture. c) Set clear goals, provide feedback, and support professional development.
QUALIFICAÇÕES BÁSICAS
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience guiding creative input, development and execution from concept to completion
- Communication development and advertising development
QUALIFICAÇÕES PREFERÍVEIS
- Knowledge of Photoshop, video editing, and related tools
- Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
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