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Amazon MENA

Team leaders, please check your email.

The case studies have been mailed to all the registered team leaders. If any of the team has not received the case study, please drop an email on menatranscend@amazon.com, and we will get back with the case studies right away. Round 1 submission deadline: October 13, 2023.
Best of luck!

 

 

Amazon Transcend, Campus Innovation Challenge

 

As part of its vision to encourage innovation and identify the business leaders of tomorrow, Amazon Middle East and North Africa (MENA) has launched Transcend, first ever Campus Innovation Challenge, a flagship inter-collegiate program for students from four universities in UAE.

Transcend encourages students to innovate, elevate and transform on behalf of Amazon operations in the region.

The challenge is open to 3rd and 4th year students pursuing bachelor’s degree in prestigious universities in UAE. Participating teams will get opportunity to solve real time challenges to improve customer experience and contribute towards Amazon’s business growth.

 

Transcend will be conducted in 2 stages. From time crunched business problem solving in the first phase to an exciting faceoff between top 3 teams from each campus in the finale, the challenge will allow undergraduate students to brainstorm, strategize and present solutions for problem statements given to them.

At the end of the finale, the winning team will be offered internship opportunities in Amazon MENA. The teams winning 2nd and 3rd positions in finale will receive Alexa devices from Amazon.

In addition, all the 12 teams that made it to finale (excluding winners in finale that win internship) will directly advance to the panel interview for internship positions.

Campus Road Show

We will launch Transcend 2023 through an in-person roadshow at each campus. We will invite senior Amazon Leaders at the launch event to share sneak peek into Amazon’s secret sauce, its peculiar culture and introduce themes of “Innovate, Elevate and Transform” and diversity of thoughts to students. Seasoned Amazonians will also talk about their journey through Amazon and share tips and tricks to nail the challenge. The launch event will be attended by eligible 3rd and 4th year undergraduate university students along with the campus professors. Upon event launch, students will initiate team formation basis the guidelines shared by Amazon.

Start Date:
5th September 2023

End Date:
14th September 2023

Registration

Time to assemble your dream team and dive into the action! Prospective students form a team of 3 members each. The dynamic trio that's ready to take on the challenge. Now, here's where it gets interesting: crown one of your comrades as the leader, the captain of this epic adventure. They'll be the mastermind behind the curtain, orchestrating the and finalizing all required details for the entire squad through the designated registration portal. So, gather yourselves, choose your partners, and deliver results.

Start Date:
5th September 2023

End Date:
21st September 2023

Business Challenge release

The moment where curtain lifts on the ultimate innovation. We at Amazon will be dropping the initial case study, and it's your time to shine and embrace curiosity.

Start Date:
25th September 2023

Round 1

Take a deep dive into your creativity and craft a solution that meets the highest standards. This solution has to be presented within 10 slides, backed by an insightful 5-minute video. Show us your innovation mojo and break down your genius strategy. Our panel of Senior Amazon Leader will be looking out for your blend of innovation, analysis, and use of strategy. So, rev up those mind engines and let the innovation begin!

Start Date:
September 25th 2023

End Date:
October 13th 2023

Round 2

This part of the challenge is for the dazzling dozen who rocked Round 1 and clinched their spot in Round 2.
The chosen top 12 teams (top 3 from each university) are about to embark on the next leg of their journey. Get ready to brace yourselves for the next part of the challenge, where you'll have another opportunity to build upon and elaborate on your existing solutions. However, the excitement just doesn’t stop there. All teams will be getting guidance from a mentor at Amazon.
Oh, and this is not the end of the adventure. Teams will even be getting an opportunity for visits to Amazon’s Sites, where teams will be able to dive deep into the operations and get an opportunity to shape their solutions from the visits.
Gear up, it’s your time to shine and leave your mark.

Start Date:
October 23rd 2023

End Date:
November 13th 2023 (tentatively)

Selected teams list:
TBD

Grand Finale

Hold onto your seats, because this would call upon showtime!
The best 12 teams will be gearing up to unleash their brilliance in front of the jury comprising of Amazon senior leaders. The final presentation by the finalists will be 20-minute-long per team. Out of these 20 mins, 10 mins will be allotted for presentation and remaining 10 mins for Q&A, allowing for you to gain the trust of the panellists. This isn't just a presentation; it's your chance to own the spotlight, leave your mark, and make Amazon leaders take notice of your brilliance.

Date:
3rd week of November (tentatively)

 

Eligible Campuses

Guidelines

  • Each participating team has to consist of three members.
  • Each team consists of team members from the same campus.
  • One participant cannot be a member of more than one team.
  • Students from different years of graduation are eligible to form a team.
  • Cross-Specialisation teams can participate.
  • Any deviation from the mentioned guidelines will lead to the immediate disqualification of the entire team from the challenge.
  • All registrations, participation and submissions must comply with the full Amazon Transcend Terms and Conditions.

Rewards and Prizes

1st Place - Winner

  • An internship opportunity with Amazon for Summer 2024
  • Amazon Gift Card(s) (each member)
  • Amazon Goodies
  • Certificate(s)

Runner-Up and 3rd Place

  • A panel interview for an internship with Amazon for Summer 2024
  • Alexa device(s) (each member)
  • Amazon Goodies
  • Certificate(s)

All teams that qualified for Round-2

  • A panel interview for an internship with Amazon for Summer 2024
  • Amazon Goodies
  • Certificate(s)

All teams participating in the challenge will be awarded with Amazon Goodies and Participation Certificate(s).

Are you ready for the Innovation Challenge?

REGISTER NOW

If you have any questions or comments, or wish to seek support regarding Transcend, please email us at menatranscend@amazon.com.

I am an exchange student at the campus, am I eligible to apply for the Transcend Challenge?

Visiting students are eligible to participate in the challenge. It is crucial, however, that they commit to reside in UAE for the entire duration of the challenge, that spans until mid-November 2023. This commitment is necessary to ensure their active participation in Amazon site visits and their presence at the Grand Finale event.


What should I select in the university dropdown, if I am an exchange student?

For the exchange students, we have provided an additional option to select “ Exchange” (for instance “NYU Exchange”) from the available list of universities on the registration form.


I/my team members don’t have the Emirates ID issued yet, in that case what needs to be filled in the registration form?

Students can enter their UAE Entry Visa or Passport number, in place of Emirates ID number.


Can I form a team with at least 1 member in the team who is an exchange student while rest of the team members are full-time students studying in UAE for the same university?

You are eligible to apply for the challenge. The team can have at least 1 and max 3 members as exchange students.


Am I eligible to form a team with students’ that are part of the same university but enrolled in different campus?

Yes, you are eligible to form a team with student members that are part of the same university but enrolled in different campuses. Please note that the campuses for all the team members must be based in UAE, unless you are an exchange student who is currently in UAE for pursuing education.


Can virtual members (students not based in four participating campuses for the duration of program) register for the challenge?

We only allow students enrolled in one of the four participating campuses (NYU Abu Dhabi, Zayed University, American University of Sharjah (AUS), Higher Colleges of Technology (HCT)) or exchange students pursuing their semester in one of these four universities (NYU Abu Dhabi, Zayed University, American University of Sharjah (AUS), Higher Colleges of Technology (HCT)) to be a part of the challenge. If the student, who is fulfilling criterion mentioned in previous line, is not able to attend the classes physically from the campus, due to valid reasons already shared with college authorities, and is pursuing his/her studies virtually, we allow such students to register for the challenge. However please note that any team is not allowed to have more than 1 virtual member.


I am not pursuing science or engineering, can I participate?

Yes, of course! You do not need to have a specific major in order to take part, however you should be aware that you will be asked to develop presentation on operations related challenges and be expected to present them to the judging panel. As long as you have the knowledge to develop and present your idea, then you are welcome to apply for participation.


Can you please specify criterion used to evaluate submissions for Round 1 and Round 2?

The solutions will be evaluated basis parameters like problem statement analysis, market insights and industry research, innovation, impact on customer, scalability and feasibility of implementation and behavioral skills (confidence, verbal communication, presentation skills) demonstrated during video solution/presentation during Grand Finale.


Which country the internship opportunities are based out of?

The internship opportunities are based out of UAE only, irrespective if you are an exchange/visiting student or pursuing degree course full time from one of the four participating campuses (NYU Abu Dhabi, Zayed University, American University of Sharjah (AUS), Higher Colleges of Technology (HCT)).


What time period do the internship opportunities are for?

The internship opportunities are offered with Amazon UAE for summers of 2024.

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