Content Marketing Lead, Veeqo
DESCRIPTION
Are you passionate about creating compelling content that drives awareness and consideration among ecommerce sellers? Do you have a knack for turning complex ecommerce concepts into engaging, SEO-optimized content? Join Veeqo, an Amazon Company, and help showcase our innovative inventory and shipping software to sellers worldwide.
The Team
The Veeqo marketing team is a dynamic group of professionals dedicated to raising awareness and driving adoption of our ecommerce solutions. We use data, seller insights, and creative thinking to invent, test, and scale programs that connect with our target audience. As a tight-knit group of marketers, we collaborate across various specialties including content creation, SEO, product marketing, and creative design to deliver impactful results.
The Role
At Veeqo, we're committed to becoming the software hub for ecommerce sellers, supporting both their on-Amazon and off-Amazon business. We're seeking a Content Marketing Manager to develop and execute a comprehensive content strategy that positions Veeqo as a thought leader in the ecommerce operations space. You'll create compelling, SEO-optimized content that showcases our value proposition and addresses the evolving needs of online merchants.
Key job responsibilities
* Develop and manage a quarterly content calendar aligned with Veeqo's business objectives and industry events.
* Lead content creation efforts, including blogs, whitepapers, guides, and seller success stories, working with freelance writers and internal subject matter experts.
* Implement SEO best practices to improve organic search visibility and drive traffic to Veeqo's website.
* Collaborate with growth and demand generation teams to ensure effective content distribution across various channels.
* Monitor and analyze content performance metrics, using data-driven insights to refine and evolve the content strategy.
* Stay abreast of industry trends and identify new content opportunities that address ecommerce seller challenges.
* Work closely with product, sales, and marketing teams to ensure content accurately reflects Veeqo's value proposition.
BASIC QUALIFICATIONS
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Experience using data and metrics to measure impact and determine improvements
- Proven experience in B2B content marketing, preferably in the ecommerce or SaaS industry
- In-depth understanding of SEO best practices and experience in creating SEO-optimized content
- Strong writing and editing skills with the ability to produce clear, compelling content for various formats and channels
PREFERRED QUALIFICATIONS
- 4+ years of experience in content marketing for technology businesses
- Familiarity with content management systems and analytics tools
- Deep understanding of the ecommerce seller landscape and the challenges faced by online merchants
- Excellent project management skills and ability to manage multiple content initiatives simultaneously
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