Customer Behavior Analytics
Customer Behavior Analytics (CBA) empowers teams across Amazon to better reach and serve our customers through high-quality analytical products, predictive models, and intuitive measurement tools.
We aspire to be the place where Amazon teams come for answers—a trusted source for data and insights that empower our systems and business leaders to make better decisions. We make it possible for teams to continuously innovate on behalf of customers through activities on and off Amazon.
Meet Amazonians working in CBA
Blake
I joined CBA because I wanted to work on big, cutting-edge experiments. I marvel at the depth, intricacy, and challenge of doing this. Our team works to raise the scientific bar. We do this both by improving the scientific tools that thousands of Amazonians use every week and innovating alongside partner teams to run large-scale strategic experiments.
Anna
I’m passionate about using machine learning to identify signals in data we would otherwise miss, and about building interfaces that help business partners understand how and when causal inference approaches can result in better decisions. I learn something every day, and I get to work with talented, driven colleagues who are united in doing the right thing for our customers.