Amazon Private Brands
Amazon Private Brands (APB) offers outstanding quality at great prices. We help shoppers discover and be delighted by our products every day. With frustration-free packaging, appealing designs, and reliable quality, we’re constantly innovating on behalf of our customers.
We aspire to be part of our customers’ everyday lives by offering lovable products at compelling prices that are backed by Amazon’s customer-obsessed reputation. Amazon Private Brands continuously improves how we deliver on this vision through a combination of technology and expert process optimization. We hold a high bar while challenging the status quo, and we’re proud of the work we do for our customers.
Meet Amazonians working in Private Brands
Leah
What I love most about APB is the opportunity to iterate on products from the ground up to deliver to customers. From quality to affordable price points, I enjoy this challenge!
Yoyo
APB is the place where I open my eyes and see the true global world, where we all come from different geographies and cultural backgrounds to work toward one mission. It makes me so excited every day to work with talented people from around the world. More importantly, APB is the place where career growth potential is unlimited and non-stop, where we can make our dreams come true.
James
It’s exciting to shape an organization that builds products that customers love, and that continually innovates better ways to serve them. We have a start-up mentality while being part of Amazon’s leading retail business.