Product Marketing Manager, Amazon Shipping
DESCRIPTION
Are you interested in building a new, emerging business which caters to the booming ecommerce market in India and worldwide? At Amazon Shipping, we are creating the future of B2C shipping in India.
We are seeking a skilled and experienced Marketing Manager to join our team. In this role, you will be responsible for developing and implementing effective communication strategies, managing brand initiatives, and leveraging marketing automation tools to optimize our marketing campaigns. As a key member of our marketing team, you will play a crucial role in driving brand awareness, customer engagement, and business growth.
You are the ideal candidate if you have:
1. Proven track record of successful product launches and GTM strategies.
2. Exceptional written and verbal communication skills, with experience in content development.
3. Strong project management and cross-functional collaboration skills.
4. Analytical mindset with a data-driven approach to decision-making.
5. Proficiency in marketing automation tools, CRM software (e.g., Salesforce), and analytics platforms.
“Amazon is an Equal Opportunity Employer – Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age”
Key job responsibilities
-Develop and execute comprehensive communication strategies to promote SWA and brand image across various channels (e.g., digital, social media, traditional media).
-Manage and enhance the company's brand identity, ensuring consistency and alignment with our values and market positioning.
-Oversee the creation and implementation of compelling marketing campaigns and content that resonate with our target audience and drive customer acquisition and retention.
-Utilize marketing automation platforms to optimize campaign performance, streamline workflows, and enhance lead generation and nurturing processes.
-Conduct market research and analysis to identify trends, customer preferences, and competitive landscape, providing insights for strategic decision-making.
-Collaborate with cross-functional teams (e.g., sales, automation/ product) to align marketing initiatives with overall business objectives and ensure seamless integration of messaging and branding.
-Monitor and measure the effectiveness of marketing initiatives, using key metrics and analytics tools to assess performance, identify areas for improvement, and report on marketing KPIs.
-Stay up-to-date with industry trends, best practices, and emerging technologies in communication, branding, and marketing automation, and proactively recommend innovative strategies to enhance our marketing efforts.
BASIC QUALIFICATIONS
- 3+ years of professional non-internship marketing experience
- 2+ years of Salesforce, Tableau, Vidyard, and Excel experience
- 2-3 years of experience in product marketing, preferably within tech-based logistics, SaaS, or B2B industries.
PREFERRED QUALIFICATIONS
- Master's degree