Sr. Marketing Manager (B2B Ads Brand Marketing), Germany, Regional Enterprise Marketing
BESCHREIBUNG
Come build the future with us! We are a group of customer-obsessed brand marketers focused on inspiring advertisers to engage with the Amazon Ads brand. Our ambition? Become advertisers' trusted partner for achieving every marketing objective by improving their awareness, consideration, and perceptions of Amazon Ads. Our mission? Create awareness and drive consideration amongst advertisers and agencies through our B2B marketing initiatives that inspire them to adopt Amazon Ads solutions.
This role will be part of the Regional Enterprise Marketing team at Amazon Ads, an international team (regions incl. e.g. EU5, CA, JP, LATAM) responsible for all awareness and consideration driving business-to-business (B2B) brand marketing initiatives in their respective region. The team partners with global brand, event and content marketing teams as well as regional business leaders to deliver brand campaigns and initiatives that engage and delight our international customers. Our key initiatives include hosting Amazon Ads Branded events, participating at key industry events with event content, editorial content in trade publications and paid media campaigns.
We are seeking an experienced Sr. Marketing Manager for Germany (temporary maternity leave cover from January 2025 to March 2026). Primary outputs for this role include creating regionally-relevant marketing initiatives with a strong focus on agency marketing. Examples include Amazon-owned events, industry events, paid media campaigns, trade content and narratives to drive awareness, brand familiarity, and consideration amongst our advertiser and agency audiences.
The ideal candidate has executed B2B marketing campaigns in either a global or local capacity, has relevant experience within the media agency industry and has a passion for storytelling and creating thought leadership content. The right person will be able to work collaboratively with internal stakeholders including regional sales leads, content marketers, event marketers, and data analysts. This is a fast-moving role, requiring strong prioritization and communication skills. Day-to-day activities will change constantly as our business grows and this person can expect to build marketing programs that reaches thousands of advertisers. Being flexible and comfortable with ambiguity will be required for success. The ideal candidate is able to conduct themselves autonomously, successfully manage a demanding project pipeline, and effectively communicate and foster strong relationships with the team.
What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.
Key job responsibilities
* Execute the country marketing plan aligned to local business needs and priorities with sales leaders and global marketing; contribute to marketing business reviews to measure the effectiveness of local marketing programs
* Create a strategy for agency marketing in Germany and own the execution thereof (initiatives can include agency events, research and insights generation, thought leadership content creation, paid media campaigns, etc.)
* Ownership and planning of industry events, working with event agencies and ensuring bar-raising execution. Deliverables include event strategy, stakeholder management, branding, content creation, speaker briefing, onsite execution, measurement and reporting.
* Develop customer-facing content like customer case studies, keynote presentations, and other forms of branded content to support awareness and consideration goals.
* Collaborate with internal and external insights team to identify opportunities and create powerful insights and proof points to execute strong narratives for our audience of advertisers and agencies.
* Create and execute paid media campaigns based on strategic business topics.
* Work cross-functionally with the central marketing team, product, sales, and analysts, legal, and PR to deliver accurate positioning and storytelling of our products and solutions
* Business Development: Identify new marketing channels to effectively communicate with our advertising customers in-region
About the team
The Regional Enterprise Marketing team exists to accelerate adoption of Amazon Ads’ full-funnel solutions by engaging enterprise brand customers and large agency partners across international locales. We are local customer obsessed, and our team is tasked with delivering high-impact, scalable brand moments that drive awareness and consideration of Amazon Ads solutions, while reflecting regional cultures and environments.
GRUNDQUALIFIKATIONEN
- Bachelor's degree
- 5+ years of professional non-internship (B2B, brand) marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to determine impact and drive improvements
- Proficient with MS Excel, Word, and PPT
- German native speaker and English business fluent
BEVORZUGTE QUALIFIKATIONEN
- Experience in the advertising industry, digital marketing, agency or business-to-business (B2B) environment
- Experience with direct content creation and developing new ways to deliver impactful content to customers
- Experience with media campaign management
- Experience with owning and scaling events
- Managing external agencies (B2B and creative)
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