Marketing Manager - Germany, Stores TA EMEA Marketing - Candidate Growth
BESCHREIBUNG
Amazon Stores TA EMEA sits at the heart of the Amazon customer experience. As an organisation, there is so much we do to attract, engage and enable the brilliant people who work here.
As the Marketing team supporting EMEA Corporate and Operations hiring, we're at the forefront of these efforts. We're a team of talented individuals managing the media and marketing strategies designed to attract top talent to exceptional opportunities. We enable our Recruitment teams to hire the best - quickly and efficiently.
We're looking for an experienced Marketing Manager to join our team to develop multi-media strategies and campaigns that will attract and engage outstanding candidates in Germany. You'll own the creation and delivery of go–to-market campaigns to support a variety of hiring needs. As well as being a master at media planning you'll need adept project management skills, be able to work to challenging deadlines, and have an ability to Think Big to invent new solutions to solve hiring challenges. This role will report to the Head of Campaign Management - Candidate Growth, and encompasses both strategic and operational elements.
Strategically, this role will develop and drive marketing and media strategies to support hiring across several business lines in Germany. You'll build holistic marketing approaches, responding to both brand and growth objectives, ensuring long-term candidates attraction and conversion. You'll own and report on marketing performance and work with Analytics peers on in-depth campaign data analysis to identify and drive results. You'll identify internal and external processes' weaknesses, spot opportunities for innovation, recommend solutions, and work on implementation.
Operationally, this role will lead the execution of defined strategy, partnering with our media agencies to executed campaigns across EMEA to deliver against business objectives. You'll be responsible for creating campaign plans to attract, engage and convert our target audiences across multiple online and offline touchpoints. You'll brief external agencies, monitor alignment between campaigns plans and business objectives, and coordinate the media and creative execution – ensuring top-quality campaigns delivery. You will track, assess and report on the results of campaigns, and implement improvements.
You'll have a curious and focused approach to analytics, being able to dive deep in to data and present meaningful metrics to our many talent acquisition stakeholders. In return, you’ll work for a company in which you can accelerate your growth and professional skill set and chart your path through a company that is building the future.
Key job responsibilities
- Work with customers (such as Recruiters) across EMEA to deliver and execute marketing campaigns aligned with hiring needs and organisational goals
- Drive campaign optimisation using vendor and Amazon owned data
- Experiment to improve metrics driving our attraction and engagement efforts
- Own the strategy and activation of organic and paid campaigns
- Collaborate with other teams and colleagues within the Stores TA EMEA Marketing team as well as wider teams to generate results and maintain a consistent brand voice and message across all channels
- Stay up-to-date with digital marketing trends and new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Work with and manage 3rd party relationships with a range of suppliers
GRUNDQUALIFIKATIONEN
- Bachelor's degree
- Fluent in German - both spoken and written
- 5+ years in media planning within an agency or in-house, with a heavy focus on campaign development, execution and optimisation (both brand and acquisition) across organic and paid digital and offline channels
- Strong quantitative, analytical, and problem-solving skills and an enthusiasm for data-driven marketing
- Comfortable with data analysis - able to use data to make recommendations and drive them forwards, enabling increased optimisation and ROI
- Experience managing media budgets exceeding €1M
- Experience building and scaling marketing campaigns from concept to completion
- Experience with A/B testing, particularly around audience segmentation and targeting
- Experience of partnering with external partners and/or internal teams to enable campaign execution
- A deep understanding of the campaign life cycle, brand messaging, calls to action, direct response and integrated marketing strategies
BEVORZUGTE QUALIFIKATIONEN
- Experience in Employer Branding and Recruitment Marketing fields
- Experience using Microsoft Excel to manipulate and analyze data
- Ability to identify process weaknesses and suggest improvements
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
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