Marketing Manager Interview Prep
At Amazon, our goal is to be the world’s most customer-centric company by delivering innovative products, services, and ideas. The Marketing Manager interview is designed to identify candidates who have the functional proficiency, behavioral skills, and cultural fit required to help us achieve this mission.
What does a Marketing Manager do at Amazon?
Marketing Managers are the marketing leaders for their business, whether for a specific line of products or a customer program. They drive broad initiatives, which often require working across multiple business teams and marketing channels. They bring together data, insights, and judgment to inform marketing strategies and drive performance.
While the role of a marketing manager may vary from team to team, all marketing managers face ambiguous business challenges, influence across teams, develop actionable plans, and deliver measurable results.
Strategic
Marketing managers think strategically, aligning marketing efforts, business objectives, and long-term goals.
Communicative
Marketing managers communicate effectively with team members, stakeholders, and customers.
Results-driven
Marketing managers deliver high-quality results that meet or exceed expectations.
Expert
Marketing managers have a strong foundation and knowledge in marketing to guide teams and make informed decisions.
Data-driven
Marketing managers use data to drive strategies and decisions.
Customer-obsessed
Marketing managers innovate by starting with the customer and working backwards.
The process
To be considered for a marketing manager role, you must first submit a job application. If you meet the basic qualifications for the role, you’ll be asked to complete an online assessment. Depending on the outcome of the online assessment, you may be asked to complete a phone screening. If your phone screening is successful, a recruiter will contact you to arrange an interview loop, and they’ll send you a writing assessment. If your interview loop is successful, you’ll be made an offer.
Job Application
Online Assessment
Phone Screening
Writing Assessment (2 days prior to interview loop)
Interview Loop
Interview Outcome (within 5 business days)
Offer Discussion
Phone screening
Your phone screening will be with a senior leader on our team. It will last 60 minutes. Half of the time will be spent on behavioral questions that focus on our Leadership Principles, and the other half will be spent on functional questions that relate to your marketing experience.
Interview loop
Your loop will include five 60-minute interviews where you’ll meet with members of our marketing community.
A significant portion of the conversation will focus on how you’ve demonstrated our Leadership Principles in your past jobs. This is because past behavior is an indicator of future success. We won’t ask brain teasers. Instead, we’ll focus on the ‘what’ and ‘how’ of your experiences, as well as the ‘why’ of your decisions.
Each interviewer will typically ask two or three behavioral-based questions about successes or challenges and how you handled them using our Leadership Principles.
How to prepare
First, think about your most memorable experiences in your previous jobs and recall specific details. Amazon is a data-driven company, so your answers should include metrics or data where applicable. Then, consider how you applied the Leadership Principles in your experiences.
Have examples that showcase your expertise and demonstrate how you’ve taken risks, succeeded, failed and grown. Make sure your answers are well-sructured. Use the STAR method to frame your responses.
Amazon culture
We’re a company that brings a wide range of perspectives to inventing on behalf of our customers. These include race, ethnicity, gender, age, physical and mental ability, sexual orientation, religious beliefs, culture, language, and education, as well as professional and life experience. We’re committed to diversity, equity, and inclusion.